Strategies for Mid-Market Businesses in 2025

The mid-market business sector is a powerhouse of economic activity, accounting for over a fifth of Australia’s GDP and employing more than three million people. As 2025 unfolds, mid-market businesses are facing a pivotal moment—balancing economic uncertainties, technological advancements, and global expansion opportunities.

MYOB’s latest Mid-Market Report (November 2024) reveals that 57% of mid-market business leaders expect the economy to improve in the next year, with key sectors like retail and manufacturing leading this optimism. However, with growth comes challenges such as inflation, cyber threats, and increased competition.

To navigate this evolving landscape, mid-market businesses must adopt strategic, data-driven approaches. Here are five key growth strategies that will shape success in 2025 and beyond.

1. Expand Market Share by Understanding Customer Needs

Winning a larger market share starts with understanding your customers deeply. The MYOB Mid-Market Report highlights that 31% of businesses are focusing on gaining a larger market share, while 23% are prioritising customer relationships as part of their innovation investment.

How Businesses Can Gain Market Share in 2025:

✅ Leverage Data & AI: Businesses investing in big data analytics and CRM tools can tailor marketing efforts and predict customer trends.
✅ Enhance the Customer Experience: Companies using integrated ERP + CRM systems achieve higher customer satisfaction and retention rates.
✅ Refine Product & Service Offerings: Understanding customer behaviour allows businesses to develop products that align with market demands.

2. Go International: Capitalise on Global Opportunities

With 28% of mid-market businesses planning international expansion, the global market presents a key growth opportunity. Expanding beyond domestic borders can help businesses diversify revenue streams and mitigate local economic fluctuations.

Steps to Successfully Expand Internationally:

✅ Prioritise Markets with Demand: Research global markets where your products/services have a competitive edge.
✅ Ensure Regulatory Compliance: Understand local regulations and implement scalable ERP solutions to manage multi-country operations.
✅ Optimise Supply Chain Management: Cloud-based ERP systems like MYOB Acumatica, Wiise, and Epicor enable seamless global inventory tracking and logistics coordination.

3. Adopt Technology to Streamline Operations

Technology adoption is a game-changer for mid-market businesses, with 44% planning to implement ERP systems within the next 12 months. The MYOB report also found that 68% of mid-market businesses see a positive ROI within 12 months of upgrading their software.

Key Areas Where Technology Can Drive Efficiency:

✅ Automating Manual Processes: Businesses using ERP systems reduce errors, improve financial oversight, and increase productivity.
✅ Cloud-Based Integration: Companies leveraging cloud ERP software benefit from real-time financial insights, asset management, and seamless workflow automation.
✅ AI & Data-Driven Decision-Making: 34% of mid-market businesses plan to invest in AI tools to enhance predictive analytics and business intelligence.

4. Foster Innovation to Stay Competitive

Innovation is at the core of growth, with 31% of mid-market businesses prioritising new product development. Companies that embrace change and foster a culture of continuous improvement gain a competitive edge.

How Businesses Can Drive Innovation in 2025:

✅ Encourage Employee-Led Innovation: Involving teams in brainstorming and R&D fosters a culture of creativity and problem-solving.
✅ Invest in Emerging Technologies: The use of IoT, AI, and automation in operational workflows enhances productivity and efficiency.
✅ Leverage ERP for Innovation Management: Integrated ERP solutions help businesses track R&D investments, manage resources, and measure ROI on innovation projects.

Ask your accountant - Most states and Australia federally offer R&D grants and tax incentives for businesses that invest in their systems and products / services. 

5. Build Resilience Against Business Risks

As 40% of mid-market businesses cite high inflation as a major risk, leaders are turning to proactive risk management strategies. Additionally, 30% plan to increase investment in cybersecurity due to the rising threat of cyber-attacks.

Strategies to Strengthen Business Resilience:

✅ Monitor Economic Trends: Keep track of inflation rates, interest rate changes, and economic indicators that may impact operations.
✅ Enhance Cybersecurity Measures: Businesses investing in advanced cybersecurity tools integrated with ERP systems are better protected against cyber threats.
✅ Improve Supply Chain Agility: The right ERP solution enables real-time tracking of resources, ensuring supply chain continuity during disruptions.

Stratus Consulting Group: Your Trusted Partner for Mid-Market ERP Solutions

At Stratus Consulting Group, we specialise in helping mid-market businesses implement scalable ERP solutions tailored to their industry needs. As an award-winning MYOB partner, we provide expert guidance on selecting and integrating MYOB Acumatica, Wiise, and Epicor—ensuring seamless operations and growth enablement.

How Our ERP Solutions Empower Mid-Market Growth:

✅ MYOB Acumatica – Ideal for mid-sized businesses needing a scalable, cloud-based ERP for finance, sales, and operations and more.
✅ Wiise – Designed for businesses seeking real-time financial and supply chain insights with AI-driven automation.
✅ Epicor – Best suited for medium to large-scale manufacturing enterprises looking to integrate AI, advanced reporting, and complex manufacturing.

Final Thoughts: The Path to Sustainable Growth

As mid-market businesses navigate 2025, those that embrace digital transformation, innovation, and strategic expansion will be best positioned for long-term success.

By implementing data-driven decision-making, AI-powered automation, and ERP-driven efficiency, companies can scale faster, improve profitability, and mitigate risks.

💡 Want to future-proof your mid-market business? Contact Stratus Consulting Group today to explore how our ERP solutions can help your business grow in 2025 and beyond.